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We are a company of people passionate about understanding others. We have a dedicated team of over 150 members involved in data collection, supervision, quality audits, analysis, processing, and more.
Meet the team
Dora Maria Gomez
Founding Partner
Partner at the firm. Psychologist with a master’s in marketing and a university professor, with over 20 years of experience in market research. Expert in project management and team leadership for gathering insights and information analysis.
Gloria Maria Gomez
Founding Partner
Psychologist with over 25 years of experience in market research, with extensive synthesis and analysis skills, expert in uncovering insights that enhance the connection between brands and their stakeholders.
Viviana Benavides
Project Director
Market Engineer with over 15 years of experience. She has an additional strength in database management and training in statistics.
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Andrea Mejía
Associate Director
Expert in marketing, market research, and understanding customer/consumer experience for effective brand and product positioning in various markets.
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Mildred Henríquez
Associate Director
Psychologist with a master's degree in marketing and over 30 years of experience in market research. Expert in understanding consumer behavior through empathetic approaches that promote the development of strategies aimed at brand and product growth.
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Liliana Parra
Associate Director
Psychologist with over 20 years in customer experience management consulting. Expert in service models, service design, and experience management for companies in telecommunications, banking, pension funds, B2B, healthcare, construction, and more.
Juan Diego Gómez
Operations Director
Business administrator with extensive knowledge and experience in information gathering.
Alejandra Vallejo
Project Analyst
Throughout her career, she has demonstrated effective leadership, outstanding proactivity, and a sharp problem-solving ability. Her assertive communication is one of her strengths, allowing her to build strong relationships with colleagues, clients, and collaborators.
Alejandro Barrera
Programming and Processing Leader
Systems Technician with extensive experience in information security and the development of efficient solutions for corporate technological infrastructure and database management, as well as their processing.
María Paula Hernández
Statistician
Professional in Statistics with experience in consulting, data analysis, and developing predictions. Dynamism, teamwork ability, desire to share knowledge, and willingness to learn from others are her most defining traits.