We are a company of people passionate about understanding people.

We have a committed team of more than 150 people working in data collection, supervision, quality audits, analysis and processing, among other areas.

Meet the team

A senior team that combines psychology, marketing, statistics and technology.

Dora María Gómez

Dora María Gómez

Founding Partner

Partner at the firm. A psychologist with a master's in marketing and a university lecturer, with more than 25 years of experience in market research. An expert in project management and team leadership for gathering insights and analyzing information.

Gloría María Gómez

Gloría María Gómez

Founding Partner

A psychologist with more than 25 years of experience in market research, with a strong ability to synthesize and analyze, and an expert at uncovering insights that strengthen the connection between brands and their stakeholders.

Viviana Benavides

Viviana Benavides

Project Director

A market engineer with more than 15 years of experience. She brings an additional strength: database management and a background in statistics.

Alejandra Vallejo

Alejandra Vallejo

Project Director

Throughout her career she has shown effective leadership, strong initiative and a sharp ability to solve problems. Her assertive communication allows her to build solid relationships with colleagues, clients and collaborators.

Juan Diego Gómez

Juan Diego Gómez

Operations Director

A business administrator with strong command and experience in data collection.

Alejandro Barrera

Alejandro Barrera

Technology Director

An expert in information security, and in designing, developing and implementing technology solutions for IT infrastructure, database management and processing, and integrating artificial intelligence as a strategic tool to optimize processes.

Andrea Mejía

Andrea Mejía

Associate Consultant

An expert in marketing, market research and understanding the customer/consumer experience, for the effective positioning of brands and products across different markets.

Mildred Henríquez

Mildred Henríquez

Associate Consultant

A psychologist with a master's in marketing and more than 30 years of experience in market research. An expert in understanding consumer behavior through empathetic approaches that support the development of strategies aimed at growing brands and products.

Liliana Parra

Liliana Parra

Associate Consultant

A psychologist with more than 20 years in customer experience management consulting. An expert in service models, service design and experience management for companies in telecom, banking, pension funds, B2B, healthcare, construction and more.