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Brand
“Build and strengthen relationships”
Brand equity
Understand how to enhance the brand.
Tool to efficiently manage brand health through a comprehensive model that integrates brand awareness and vitality.
Lovemark
Beyond reason, it’s where we want to go.
Emotions linked to the brand create loyalty that transcends reason.
We diagnose the brand from an emotional perspective, identifying the gap between its current state and the profile of a Lovemark. This way, we define the potential to become a Lovemark and the actions needed to bring it closer to that state.
Corporate Reputation
"The Power of Attraction"
Business ethics, work environment, leadership, innovation, and more become a brand signature.
Our model is actionable, as it specifies exactly which dimension needs to be addressed to improve the Reputation Index.
Close to best employer
The ideal company does exist.
This methodology establishes the profile of the current employer, as well as the conditions of the ideal company, determining the actions to be implemented to achieve a high level of employee satisfaction.
Semiotest
¡Everything communicates!
We decode any type of communicative material to identify how implicit signals in design, colors, photographs, etc., influence the effectiveness of communication.