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Consumer
"Transforming needs into benefits and brands"
Real fast panel
The consumer has the final say.
This longitudinal study combines offline and online methodologies to continuously understand what happens in the daily life of consumers, often even in real time.
Sensory target
With all the sense...
With powerful statistical analyses supported by the use of the senses (sight, smell, taste, touch, and hearing), we adjust the formulas of consumer products and/or select the alternative that would perform best in the market.
Target packaging
¡The packaging, your best salesperson!
Based on a diagnosis of the iconography of a category and its communication codes, we obtain input for the development of labels/packaging, which will be validated later through direct and indirect techniques.
Advertising Evaluation
From understanding to action.
We evaluate the effective performance of advertising campaigns (pretest - posttest), optimizing the materials to ensure that the communication drives action.
Needs and Expectations Studies
From Consumer Gaps to Market Opportunities
It is a second look at a category in order to find unexplored and differentiable opportunities to guide entry into it.
Product Concept Evaluation
The concept, the cornerstone of the strategy!
It defines the potential a new product could have conceptually, before making any investment in R&D.
Exploratory Studies
Understanding the roles of brands and products in people's lives.
Tailor-made exploratory studies that provide a diagnosis of a specific category and/or brand(s), allowing for a better understanding of the consumer, user, or shopper, their rituals, customs, and habits.
