Consumer
“Turning needs into benefits and brands”
Real fast panel
The consumer has the last word.A longitudinal study that blends offline and online methodologies to continuously understand what happens in the consumer's daily life, in many cases even in real time.
Sensory target
It all makes sense…With powerful statistical analysis supported by the use of the senses (sight, smell, taste, touch and hearing), we fine-tune consumer product formulas and/or select the alternative that would perform best in the market.
Target packaging
Packaging: your best salesperson!Based on a diagnosis of a category's iconography and communication codes, we obtain the input for developing labels/packaging, later validated through direct and indirect techniques.
Advertising evaluation
From understanding to action.We evaluate the effective performance of advertising campaigns (pre-test / post-test), optimizing the pieces so the communication drives action.
Needs and expectations studies
From consumer gaps to market opportunities.A second look at a category, in order to find unexplored, differentiable opportunities to guide entry into it.
Product concept evaluation
The concept: the cornerstone of strategy!Defines, at the concept stage, the potential a new product would have, before making any investment in R&D.
Exploratory studies
Understanding the role of brands and products in people's lives.Custom exploratory studies that deliver a diagnosis of a particular category and/or brand(s) and provide a better understanding of the consumer, user or shopper: their rituals, customs and habits.